People often wonder what is the future of beauty retail with the advent of online and pharmacies. Yesterday I happened to find myself in front on the Kiehl’s flagship store in the East Village (NY) on my way to an art supply store. I needed a gift for a friend and found the gorgeous Jeff Koons limited edition of the Creme de Corps. Beautiful & colorful tulip design plus all proceeds going to the Koons Family Institute (Koon’s son was abducted by his ex-wife which inspired him to fight for children’s rights). The staff was beyond kind and extremely helpful. She asked me what samples would my friend like, put the Creme de Corps in a beautiful box filled with dry flowers and surrounded by deluxe samples (I even got extra samples of the new Rosa Artica and Double Strength Deep Wrinkle Filler, the latter being my new best friend).
So on the future of retail? Old fashioned experience & value: friendly staff, free product trial and (above all) pamper me. I will schlep there because they made me feel like a million dollars for less than $50.
Photo via vanityfair.com
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Future of Retail: Old fashioned Kiehl’s Flagship Experience