Yesterday I went to Sephora Soho for a quick make up fix before dinner and played with make up at the Make Up Forever Boutique & Studio (two other boutiques were opened in the US at The Venetian in Las Vegas and at the South Coast Plaza in Cosa Mesa. This is a great concept that was well implemented. Services include free make up classes with purchase of products not to mention the great variety of product available to experiment with. It is definitely a great studio experience and helps to differentiate the brand. My first thought was: it looks a lot like a department store. Does it make sense? What about the other brands?
Sometimes I feel overwhelmed by the large product offering, so I agree that it is nice to have brand experts giving personalized consultations. But can’t stop thinking how will Sephora offer similar experiences to the other brands… One idea would be for Sephora to consider creating pop up stores within its stores to give all brands a chance, at some point, to connect with customers in a more personalized way.
Picture: Courtesy photo Sephora Make Up Forever Concept Store (via The Red Lipstick Report)
Video: Watch the launch party here.
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Make Up Forever Studio @ Sephora