Monthly Archives: September 2010

CMOs – Recent trend in Beauty & CPG: L’Oreal & Lauder appoint first CMOs in 2010

By Andrea | Published: September 29, 2010
I was surprised to learn recently via Ad Age that some of the largest beauty and consumer package goods only appointed their first CMOs in the last 5 years. I guess they were running each brand as a separate marketing operation with their own individual budgets. But now realized that having one centralized team overseeing [...]
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Bloggers: How to compensate them and still be kosher?

By Andrea | Published: September 1, 2010
I just read a great article by Cate T. Corcoran on WWD.com called: Marketing’s New Rage: Sponsoring Influential Bloggers. Fashion seems to be leading the way and I believe beauty brands must be dealing with similar issues of their own. This is a difficult topic, but Cate’s research and insights were very good and this [...]
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