Monthly Archives: August 2010
Read Me: Brands as Publishers (Swide, Nowness, The Highlow)
This is a slow but sure trend that has been developing in the last 24 months. Brands have started to allocate marketing dollars to produce content similar to magazines (beyond a plain blog).
Are brands becoming publishers? Or shall we call them self-publishers? Well it depends. Dolce & Gabanna seems to have been one of the [...]



Cosmetics & Beauty Apps: Ingredients, Makeovers, Nails, Fragrance