Shiseido was the first to introduce a digital make up mirror in Japan, according to Springwise (3/15/2010). Now Walmart has started a trial in 10 stores according to WWD (5/28/2010):
"Wal-Mart is quietly testing a virtual makeup mirror in a 90-day trial at 10 stores in various locations around the country. The technology uses IBM, Sprint and EZface to allow shoppers to test makeup virtually by taking a photo and scanning barcoded cosmetics that are applied to the image. Shoppers can save their image and e-mail it to themselves."
Customers can test makeup, hair-coloring and other facial products. Craig Velliquette, a client executive for IBM’s Wal-Mart team, tells StorefrontBacktalk: “It’s providing customers shopping assistance for a variety of looks, including day and night looks.”
If this test proves successful and the tool gets rolled out, Walmart may revolutionize the way women buy make up and skin care forever, bringing down trial and sampling costs for manufacturers while giving customers a better idea of how products will look once applied. Brands will be able to use this tool to quickly promote new and complimentary products online. The future may be here!
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Walmart: Testing Digital Mirror