Monthly Archives: June 2010

Fresh: Eat, Pray, Love (Has Fragrance gone too far?)

By Andrea | Published: June 30, 2010
Fresh, an LVMH company, just announced that they partnered with Sony Pictures to launch a trio of fragrances: Eat, Pray and Love, inspired by Elizabeth Gilbert’s best-selling book of the same name. Scheduled to hit 14 US Fresh stores and www.fresh.com on July 15th, a month before the release of the movie starring Julia Roberts. Has fragrance licencing [...]
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Beauty Brands: “Refresh” and Create Social Relevance

By Andrea | Published: June 15, 2010
I often think about social responsibility and how brands can stand out these days. I firmly believe that instead of governments, the private sector should be the main driver of social change (a combination of doing good and doing well). Social media enables people to share their opinions and advocate. Brands are trying to figure out [...]
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Walmart: Testing Digital Mirror

By Andrea | Published: June 1, 2010
Shiseido was the first to introduce a digital make up mirror in Japan, according to Springwise (3/15/2010). Now Walmart has started a trial in 10 stores according to WWD (5/28/2010):  "Wal-Mart is quietly testing a virtual makeup mirror in a 90-day trial at 10 stores in various locations around the country. The technology uses IBM, Sprint [...]
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