Monthly Archives: May 2010

Strategic Move: Lauder to buy Smashbox

By Andrea | Published: May 21, 2010
Estee Lauder announced this week that it will purchase Smashbox, the LA photo-studio and Hollywood inspired brand, founded by Dean and Davis Factor, great-grandsons of legendary Hollywood makeup artist Max Factor. The move by Lauder complements the existing make-up portfolio consisting of MAC and Bobbi Brown, both make up artists brands and shouldn’t bring any cannibalization. [...]
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Zoya Nail Polish Exchange (Earth Day)

By Andrea | Published: May 11, 2010
Eco-friendly nail polish manufacturer, Zoya is celebrating Earth Day by inviting customers to exchange old (most likely toxic) nail polish for brand new ones. To qualify, they need to send at least 6 bottles and pay $3.50/each for shipping. Zoya will ship replacements in the shades of their choice and commits to safely dispose old [...]
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