Karen Rabinovitz, creatrix of Purple Lab NY debuted her line on HSN last Thursday, Feb 18th with 5 new products. Last December, she shared the news with her Huffington Post readers:
"I have the biggest news of a lifetime … HSN! HSN! HSN! Purple Lab and I are coming to HSN! The dream! I cannot even begin to explain the excitement I have and appreciation for this – to be touching something I have prayed for, went into debt for, and worked to the bone for is just such a gift."
Purple Lab NY is a mirror image of Karens’ amazing personality, drive and passion for beauty, fashion and empowering women. I’ve been following her pretty much since their launch last May and it is amazing what she has accomplished in such a small period of time. A lot of her success, I believe, comes from her use of social media in a fantastic way to share her experiences while inviting people to participate in her journey – very open, honest and inclusive. The debut at HSN was fully supported by her community: from the model that joined her on-air (came from a model search with 2,500 entries) to the 25 HSN blogger parties hosted across the country and Temptalia’s support backstage (one of the most influential bloggers in the beauty industry). Purple Lab NY is a brand to watch and follow. A breath of fresh air in our industry. Mwah to Karen and team!
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Purple Lab NYC – A Social Beauty Phenomenon at HSN