Monthly Archives: February 2010

“Branding for Digital Media” GCI: Beauty industry need not to be afraid of beta culture

GCI is one of my industry references. Yesterday I had a chance to read the Branding for Digital Media article by Aniko Hill. I was really excited to see the topic being reviewed in more depth and Aniko provided some very good points and tips for successful digital marketing. However, after reading it a few times, I [...]
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Purple Lab NYC – A Social Beauty Phenomenon at HSN

Karen Rabinovitz, creatrix of Purple Lab NY debuted her line on HSN last Thursday, Feb 18th with 5 new products. Last December, she shared the news with her Huffington Post readers: "I have the biggest news of a lifetime … HSN! HSN! HSN! Purple Lab and I are coming to HSN! The dream! I cannot even begin to [...]
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Events: Beauty Bloggers Mingle at NYFW Media Mixer

Meet ups, Tweet ups – huh? Events now come in many different shapes and names and have become a popular format for connecting bloggers that interact on a regular basis through social media tools. "The Bi-Annual NYFW Media Mixer is the premiere event for bloggers and online media to connect and network to connect with [...]
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The Beauty of Facts not Fiction: An Interview with Ron Robinson, Founder of BeautyStat

As part of our Beauty Series of Interviews, launched during Social Media Week NY (February 2010), we interviewed Ron Robinson, industry veteran and founder of BeautyStat – a highly targeted expert driven community that connects women around beauty. He shared with us his inspiration to start his community, how he came up with his tagline [...]
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The Beauty of Social Commerce: The Nhuch interviews Ted Rubin, CMO, e.l.f Cosmetics

thenhuch.com hosted an interview with Ted Rubin, CMO of e.l.f Cosmetics as part of Social Media Week in NYC. In an intimate event, that took place at the new e.l.f showroom and headquarters, Ted spoke to us about social media, social commerce, relationship with bloggers, askelf, tips about tweeting and managing different social media tools, [...]
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