Bobbi Brown #prettypowerful Tuesdays Tweetstake

Great social marketing campaign by Bobbi Brown reported by the The Beauty Chick blog. Asking their community why Bobbi Brown Cosmetics makes them feel "pretty powerful" is a clever way to gather huge amounts of insights and sentiment about the brand. This is a good example of using giveaways/sampling as currency in exchange for a specific action – others include blog comments, retweet, follow, fan, join a community, etc. These non-monetary exchanges create awareness and allow brands to engage with their communities and generate conversation. Mining the data may take time, but it can provide a great window into the future. Quite brillant!