Sephora Vending Machines (via @Solessence)

I learned through Solessence.com that Sephora launched a series of vending machines in 6 major US airports before the holiday season (BNA in Nashville, TN; LAS in Las Vegas, NV; IND in Indianapolis, IN; DFW in Dallas, TX; JFK in Queens, NY; and IAH in Houston, TX). Last September we reported on the launch of U*tique in the US, a high end vending machine selling top notch products at convenient locations (the first one was launched at Fred Segal in LA). Sephora’s move confirms a trend for alternative use of vending machines (a Japanese tradition), but further establishes them as a truly innovative retailer, providing convenience and reliability to customers, by anticipating their needs (i.e. placing easy to use vending machines after security checks at airports). Sephora will also have vending machines inside JCPenney stores and malls. I can’t wait Sephora’s next retail innovation!