Monthly Archives: January 2010

Bobbi Brown #prettypowerful Tuesdays Tweetstake

By Andrea | Published: January 29, 2010
  Great social marketing campaign by Bobbi Brown reported by the The Beauty Chick blog. Asking their community why Bobbi Brown Cosmetics makes them feel "pretty powerful" is a clever way to gather huge amounts of insights and sentiment about the brand. This is a good example of using giveaways/sampling as currency in exchange for a [...]
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Sephora Vending Machines (via @Solessence)

By Andrea | Published: January 22, 2010
I learned through Solessence.com that Sephora launched a series of vending machines in 6 major US airports before the holiday season (BNA in Nashville, TN; LAS in Las Vegas, NV; IND in Indianapolis, IN; DFW in Dallas, TX; JFK in Queens, NY; and IAH in Houston, TX). Last September we reported on the launch of U*tique in the US, [...]
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Orglamix: Artisan + Natural + Quality + Value

By Andrea | Published: January 5, 2010
I recently made a great discovery on Twitter. I met Cheri, a self proclaimed "Beauty Junkie, Mineral Makeup Maestra, Mompreneur" and founder of Orglamix. She is a living proof that there is still room for innovation in the industry, offering high quality products, great value, developed with passion and customers in mind. (Launched July 2009 [...]
Posted in Natural, People, Products | Tagged , , , , , | 1 Comment