Lancome: Declaring Indigo iPhone App

After Facebook, iPhone apps seem to be getting traction in the beauty industry. This past October, Lancome launched an app to promote its Declaring Indigo Fall 09 Color collection by make up artist Aaron De Mey (one of the most talented make-up artists of his generation according to the app intro and brandall77 a Total Beauty community member). The app received only 2 starts out of 336 ratings. Users mentioned that it crashed often. I downloaded the app and didn’t experience any technical difficulties. However, I found it a bit limiting when it came to creating looks. It only allowed me to use one color at the time for eye shadow, lipstick and nail polish. Overall it is a nice looking app but extremely basic and it doesn’t have enough content to bring users back on a regular basis (news section is buried). Apps are a great opportunity to keep customers engaged. Brands should make sure to take advantage of the captive audience that already downloaded it and avoid treating it as a seasonal ad. On another note, I wonder how many people shared their looks. Mine is below.

Additional reviews:

Mail Movement

Hahayue

Total Beauty

Mobi Ad News