SephoraClaus.com: Granting a Wish a Day on Twitter (and free research for the industry)

Sephora launched Sephora Claus on Twitter for the Holidays: "Tweet what you want from Sephora for the Holidays and we’ll grant one Sephora beauty wish each day until December 19th" (max $150 value). As of now, 30,895 wishes were submitted and 18 granted. There are 12 days left to go. Many people wonder about the value of Twitter for brands. This is a fantastic example on how to use Twitter for a purpose. Before making a wish, a large number of users had to visit Sephora’s website (I did!). Make your holiday wish and consider this type of campaign in the future.

PS: Brands should be all over this wish list to see what people want the most these days!! Fragrance, make up, skincare? Here is the beauty of socialweb tools…This is free research for any 3 year plan.