Monthly Archives: December 2009
Cosmetics & Beauty Values and Free Gifts
Traditionally cosmetics are rarely discounted on major department stores and specialty stores. Estee Lauder, Clinique and Lancome may offer free gifts with purchase but brands usually don’t leave additional money on the table. However, I was surprised to find several offers in the Bloomingdale’s catalog I received last week. One side of the catalog was [...]
Posted in Campaigns, Products Tagged Clinique, discounts, Estee Lauder, Lancome, Sephora Leave a comment
iPhone Beauty Apps: Over 7 million downloaded
“Seven to 10 million iPhone or iTouch users have already downloaded a beauty-related app or indicated they are very interested in doing so. And we’re just starting to see big brands get involved, which will be huge,” said Sunil Verma, a founder of Mobclix, a mobile ad exchange network. Download the Face of your Dreams, New [...]
Posted in Mobile, Online Leave a comment
Lancome: Declaring Indigo iPhone App
After Facebook, iPhone apps seem to be getting traction in the beauty industry. This past October, Lancome launched an app to promote its Declaring Indigo Fall 09 Color collection by make up artist Aaron De Mey (one of the most talented make-up artists of his generation according to the app intro and brandall77 a Total [...]
Posted in Brands, Online Tagged beauty iphone app, cosmetics iphone app, iphone app, Lancome, make up, Online Leave a comment
SephoraClaus.com: Granting a Wish a Day on Twitter (and free research for the industry)
Sephora launched Sephora Claus on Twitter for the Holidays: "Tweet what you want from Sephora for the Holidays and we’ll grant one Sephora beauty wish each day until December 19th" (max $150 value). As of now, 30,895 wishes were submitted and 18 granted. There are 12 days left to go. Many people wonder about the value [...]
Posted in Campaigns, Online Tagged campaign, product development, research, Sephora, socialweb, twitter 2 Comments
Beauty Stat New Facebook App
Beauty Stat, an online beauty community destination, introduced this week the “first-of-its-kind” Facebook application. The brainchild of industry veteran and visionary Ron Robinson, Beauty Stat is an innovative, non-biased, highly targeted expert driven community that connects women around beauty. Facebook provides them with a familiar environment to share, discuss, and engage in conversations about skin, [...]
Posted in Online, People Tagged app, Beauty Stat, facebook, Online, product development, Ron Robinson 1 Comment
Mark Girl Selling on Facebook. Is this the beggining of a new era?