Sampling is a very interesting aspect of the beauty industry. On the one hand, it is a must given that people like to try products before they buy. On the other hand, they can be very expensive, require additional logistics and are hard to track. Single use packettes seem to be one of the most popular formats, however we don’t think most companies realize that they may not be the best option for their business. We recently conducted a survey and learned that many people find packettes messy and wasteful. So we have decided to look out for alternatives. An interesting option was developed by Cofatech, a French sampling manufacturer. Cosm’in is a flat sachet with a resealable cap on one side that allows for multiple uses. Indigo by Valois will be producing, marketing and selling Cosm’in.
Picture courtesy of Premium Beauty News
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Sampling: Resealable packaging options
Sampling is a very interesting aspect of the beauty industry. On the one hand, it is a must given that people like to try products before they buy. On the other hand, they can be very expensive, require additional logistics and are hard to track. Single use packettes seem to be one of the most popular formats, however we don’t think most companies realize that they may not be the best option for their business. We recently conducted a survey and learned that many people find packettes messy and wasteful. So we have decided to look out for alternatives. An interesting option was developed by Cofatech, a French sampling manufacturer. Cosm’in is a flat sachet with a resealable cap on one side that allows for multiple uses. Indigo by Valois will be producing, marketing and selling Cosm’in.
Picture courtesy of Premium Beauty News