Product developers are always asked to look at other industries for inspiration. Most products are a variation sur le même thème presented in stock packaging (mostly because tooling costs are prohibitive for most small and medium companies). So we have mostly relied in larger companies to lead the way in breaking the rules and it seems that L’Oreal is about to change the way foundation (and potentially other make up) will be applied by future generations. We have been painting houses with rollers forever, how didn’t anyone do it before? The new Roll’on Accord Parfait compact foundation is the latest innovation by L’Oreal and Alcan featuring a mini roller of 10 mm. According to Premiumbeautynews.com the roller "can just take the right amount of product and apply it in a perfectly uniform way, creating what specialists call a flawless effect with no overloading." Michel Limongi, creative director for Alcan Packaging Beauty, was the mastermind behind the custom made tool that is a perfect complement to the formula. Below is the ad created for the UK market (seems to have launched there already) and the behind the scenes version with Eva Longoria and Evangeline Lilly. The product was launched is slated for a global launch but we were unableto locate dates for the US debut.
L’Oreal Paris Packaging Innovation: New Roll’on Accord Parfait
UK ad:
Behind the Scenes: