Hard Candy goes Wal-mart

Recently a blogger was wondering what happened to Hard Candy, a very hip brand that used to be retailed at deparment and specialty stores. Happy.com broke the news that the brand is relaunching at Wal-mart, but not firm dates were revealed (Nouveau Cheap also commented on the news). Recently, Stila announced that it will be launching "Simply Stila" a lower end line starting at $7.99.  This clearly shows a trend towards mass, unlike the past few years when brands would always strive to go higher end. Elf has showed that great products at lower prices make a great business model. Personally I always believed that if you can make (and market) great products at lower costs, then keep the prices down – it makes everyone happy. Good products don’t necessarily have to be the most expensive ones sold at the poshest department stores.