Konectors, a London-based organization that finds "connectors and mavens" that have both an online presence and the social networking power to influence product purchases on behalf of advertisers, recently released a report on the Top 50 Beauty Blogs. It should come as no surprise that topping this list is Temptalia – a blog that we have highlighted as both engaging and insightful for its audience. Two other blogs of note include Naturallycurly.com and Basenotes. As noted in the report, these top 50 blogs receive over 2.8 million visitors per month, and beauty companies should realize that these visitors are actively responding to content and engaging in conversations about products. Among the other things that Konector factored into their analysis was how the blogs used various social media networks to engage consumers on their blog, on Facebook, on Twitter and in particular, YouTube. As Konector director, Kingsley Mauder, correctly notes, YouTube and images are increasingly important in beauty purchases.
Power of beauty blogs
Power of Beauty Blogs
Top 50 List
Konector Report Overview