Shared by Andrea
Lexli, an aloe vera skin care company, launched a new campaign which includes several social marketing tools. They created a separate blog called Real Skincare Solutions (even has a different look and feel from the ecommerce site) featuring Jessica D’Air, a certified esthetician as their brand ambassador. She invites users to follow her on Twitter, Facebook (her account, not Lexli), Google (this is quite new), and Linkedin. Another microsite will be launched later this week. We will follow this brand in the next few months to see how their campaign evolves. They just need to make sure that all elements stay tied together under the Lexli brand to avoid dilution. All the pieces seem to be into place to succeed.
Excerpt from Cosmetics Design Europe:
Aloe Vera skin care company Lexli has launched a marketing campaign including social and digital media that is designed to help it succeed in an industry dominated by big players.
“With a proper strategy and a good understanding of the online behaviour of the target audience you can make inroads quickly and find advocates for the brand willing to spread the word,” Nick Kinports, from Maddock Douglas
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Social media campaigns can help small players enter competitive markets
Social Media (Let’s call it marketing): great alternative for small companies
Excerpt from Cosmetics Design Europe:
Aloe Vera skin care company Lexli has launched a marketing campaign including social and digital media that is designed to help it succeed in an industry dominated by big players.
“With a proper strategy and a good understanding of the online behaviour of the target audience you can make inroads quickly and find advocates for the brand willing to spread the word,” Nick Kinports, from Maddock Douglas