As we all know, beauty purchases tend to be one of those "high involvement" categories for most women – it’s as important what you think as what other people are saying about the product. Thus, the importance of product reviews for the beauty industry. Bellasugar.com has a section of their website specifically dedicated to product reviews provided by their editors and, more importantly, by their readers. Additionally, Bellasugar.com has even highlighted for site visitors who are the most active reviewers and who are the most trusted reviewers. Further, the site has made it easy to search for either a specific product with easy to browse categories or the best and worst reviewed products, and even points out for readers a product review of the day (check out this one on Cetaphil Daily Cleanser). All this incredible content begs the question – what is the beauty industry, and specifically the beauty companies, doing to engage these active reviewers and to connect with sites like Bellasugar.com? These product review forums are the perfect venue for companies to engage their stakeholders, broaden a fan base, receive valuable insights (check out the people who slammed the L’Oreal Vive Pro Line, which unfortunately for L’Oreal now appears as one of the worst reviewed products) and get feedback before an expensive product launch.
BellaSugar.com Product Reviews
BellaSugar.com Product Reviews