Monthly Archives: July 2009
L’Oreal 100th – Social Media campaign in China
L’Oreal 100th – Social Media campaign in China
Insight by Andrea
How many of you have seen a Chinese website? Or know what are the top social networking sites there? Zero Degrees of Separation has published a great detailed review of the L’Oreal 100th campaign online in China providing great insights that could be helpful for anyone [...]
Ulta vs. Sephora
Ulta vs. Sephora – The Battle Begins
Insight by Leah
A recent New York Times article highlighted how Ulta, a national chain of beauty stores, is close on the heels of its top competitor, Sephora. Ulta, which was originally a discount retailer, currently has 331 stores nationwide (versus Sephora’s 230), but the big news is Ulta’s product offerings – the [...]
Social media campaigns can help small players enter competitive markets
Social Media (Let’s call it marketing): great alternative for small companies
Shared by Andrea
Lexli, an aloe vera skin care company, launched a new campaign which includes several social marketing tools. They created a separate blog called Real Skincare Solutions (even has a different look and feel from the ecommerce site) featuring Jessica D’Air, a certified esthetician [...]
Beiersdorf – New Corporate Website
Beiersdorf New Corporate Site – (Think NIVEA and La Prairie)
Insight by Andrea
Intrigued by what they called an “artistically and technically new concept” online, I went to check the new Beiersdorf corporate site. To my surprise the content is amazing and really shows the that they are solid and serious company based on strong R&D and [...]
Posted in Brands, Online, Products Tagged advertising, Beiersdorf, Eucerin, La Prairie, Nivea, website Leave a comment
Lancome and Mass Collaboration – Baby Steps
Lancome and Mass Collaboration
Insight by Leah
Lancome is again releasing The Pout a Porter lipstick – the brand has in the past teamed up with rising designers to create a lipstick that reflects their own personal style signature. In the past, Lancome has teamed up with Behnaz Sarafpour, Proenza Schouler, Peter Som and Thakoon, much to [...]
Posted in Brands, Campaigns, People Tagged Chris Benz, facebook, Lancome, lipstick, mass collaboration Leave a comment
BellaSugar.com Product Reviews
BellaSugar.com Product Reviews
Shared by Leah
As we all know, beauty purchases tend to be one of those "high involvement" categories for most women – it’s as important what you think as what other people are saying about the product. Thus, the importance of product reviews for the beauty industry. Bellasugar.com has a section of their website [...]
Lauren Luke – Case Study
Lauren Luke Case Study
Shared by Leah
For those of you who live and breathe make-up and social media as we do here at TheNhuch.com, Lauren Luke is dream-come-true success story. A little background on Luke – she first began selling make-up brushes, eyeshadows and more on eBay, and soon found that she was bombarded with questions [...]
Posted in Brands, Online, People Tagged facebook, Lauren Luke, social media, twitter, YouTube Leave a comment
Brand Relaunch: Lander Personal Products
Grand Brands Celebrates Overseas Lander Launch
Shared by Andrea
There seems to be a wave of brand revivals recently and perhaps this is a very interesting way to break through the industry clutter. I believe it probably makes more sense to invest in relaunching existing brands, with a solid equity (or at least some equity), than [...]
Power of beauty blogs