Monthly Archives: June 2009

Specialty Pharmacies

By Andrea | Published: June 15, 2009
The concept of specialty pharmacies – not so mass? Shared by Andrea Interesting how the pharmacy market, once a place to buy your medicine and some traditional mass brands like L’Oreal Paris and Cover Girl, seems to be segmenting into "specialty mass" – not masstige. Pharmacies in France sell a wide range of beauty products with [...]
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Free Beauty Samples: Beauty Marketing on Facebook

By Andrea | Published: June 12, 2009
Trend: Free Beauty Samples – Beauty Marketing on Facebook Shared by Andrea Free Beauty Samples is a new online beauty marketing tool providing free samples to potential customers according to their skin type. It is a great service for marketers wanting to reach a group of potential customers eager to try the latest and greatest products. Ultimately, the [...]
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Trend: Scented Packaging

By admin | Published: June 10, 2009
Trend: Scented Packaging Shared by Andrea There has been several attempts to leverage scents as a marketing tool but finally a company found a way to integrate it in a practical way. Transparent Packaging launched a "multi-sensorial" packaging that releases the scent of a product when customers rub the surface of the package. Great innovation and this may [...]
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Unlocking the potential of social media and the internet in cosmetics

By Leah | Published: June 9, 2009
Unlocking the potential of social media in cosmetics The internet route out of recession Insight by Leah We wanted to highlight both this podcast and article that discuss the power of the internet and social media, and the cosmetics industry’s failure to take advantage of both mediums to date.  Despite a dismal year in cosmetics and beauty sales, [...]
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Temptalia – popular blog – focuses on MAC

By Andrea | Published: June 5, 2009
Temptalia: MAC Love That Look Collection Sneak Peek Product Photos Insight by Andrea  Temptalia, part of Glam.com features amazing sneak previews and cosmetics reviews with a strong focus on M.A.C. Interestingly, it divides the content between M.A.C and non-M.A.C products. Founded by a 22 year-old student from San Francisco, Temptalia has a strong following with posts receiving [...]
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Twitterazzis are talking about Max Factor discontinuation in the US.

By Andrea | Published: June 4, 2009
Twitterazzis are talking about the P&G announcement to phase out Max Factor! Insight by Andrea Interesting that P&G announces the discontinuation of Max Factor around the same time that L’Oreal Paris celebrates its 100th anniversary. The French brand is thriving while the American counterpart, rooted in old Hollywood glamour, will be discontinued by 2010. Twitterazzis showed a [...]
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Will Japanese Beauty Food replicate its success in the EU?

By Andrea | Published: June 3, 2009
Will Japanese Beauty Food replicate its success in the EU? Insight by Andrea Coenzime Q10, is powerful antioxidant that stimulates other enzymes into action, occurs naturally in the human body but levels decrease with age. It became popular in anti-aging formulations based on the assumption that it helps prevent damage to collagen and elastin production. The Mintel’s [...]
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P&G Expands Men’s Offerings With Acquisition of The Art of Shaving

By Leah | Published: June 3, 2009
P&G Expands Men’s Offerings With Acquisition of The Art of Shaving Insight by Leah In an effort to expand into the premium market for men’s product, P&G completed its acquisition of the The Art of Shaving.  P&G has not been shy about it’s recent strategy to "win with men" and has made an effort to diversify and [...]
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Asia Remains a Cosmetics Industry Growth Engine

By Leah | Published: June 2, 2009
Asia Remains a Cosmetics Industry Growth Engine Insight by Leah Following up on our recent post on India as a growth engine for the cosmetics industry, experts have eyed the Asian market in general to be a main driver of growth for beauty companies.  Despite the dismal global economy, the region is predicted to have 5% growth [...]
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