Shared by Andrea
WWD announced that Gucci will be launching an internet portal dedicated to its fragrances this week. Guccifragrances.com is supposed to go live today and will include an e-commerce component. According to Frida Giannini, creative director for the brand, aside from smelling the fragrances, visitors will be involved on a rich media experience and will be able to share that experience with friends. I confess that I am intrigued by how Gucci will be leveraging the social web tools to promote its fragrances. Will they have a Facebook and Twitter account? There is a Facebook page for Flora Gucci with 661 fans (but no posts). I wonder if high end brands that choose to be on Facebook and Twitter will actually engage and respond to customers online or, if they will just broadcast information and expect conversations to take place from there.
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Guccifragrances.com
Guccifragrances.com – Launches this week