Makeover Magic is an example of great intentions to integrate content of a powerful beauty brand with a traditional magazine in the online space. It is a really cool concept that allows users to do some experimenting with hairstyles, fashion and and make up (and shop at the same time). However, I found two main issues with the campaign: first, it is hard to find it on the home page due to content clutter and second, it is unclear what we should once we get to the Makeover Magic page. It took me a long time to figure it out. A little intro paragraph or a demo would have made the tool much more effective. Simpler is always better – I think they tried to do too much at once. I am curious to see what will be the conversion for Cover Girl.
The popular celebrity styles of Beyonce or Rihanna are now accessible to everyday women. Essence.com bolstered its beauty offerings with the first digital makeover application created for African-American women, sponsored by the CoverGirl Queen Collection.
CoverGirl Queen Partners with Essence.com
CoverGirl Queen Partners with Essence.com