There has been several attempts to leverage scents as a marketing tool but finally a company found a way to integrate it in a practical way. Transparent Packaging launched a "multi-sensorial" packaging that releases the scent of a product when customers rub the surface of the package. Great innovation and this may be the beginning of what I would call "interactive cosmetic packaging".
This latest innovation from Transparent Packaging aims to bring the smell of products out of the packaging without resorting to unsightly ’scratch and sniff stickers’. Read the complete article here.
Trend: Scented Packaging
Trend: Scented Packaging
Cosmetics Design Europe Excerpt:
This latest innovation from Transparent Packaging aims to bring the smell of products out of the packaging without resorting to unsightly ’scratch and sniff stickers’. Read the complete article here.