Monthly Archives: June 2009
Guccifragrances.com
Guccifragrances.com – Launches this week
Shared by Andrea
WWD announced that Gucci will be launching an internet portal dedicated to its fragrances this week. Guccifragrances.com is supposed to go live today and will include an e-commerce component. According to Frida Giannini, creative director for the brand, aside from smelling the fragrances, visitors will be involved on a [...]
Posted in Brands, Online, Products Leave a comment
ELuxury: Fashion Publisher
ELuxury: from E-commerce to Fashion Publisher
Shared by Andrea
After 10 years selling LVMH brands like Marc Jacobs and Emilio Pucci, online e-tailer eLuxury, shuts down its commerce functionality and relaunches today as a ’social media’ site devoted to the world of luxury. I wondering what they mean by a ‘social media’ site. Perhaps they [...]
Social Media Boosts Business
Social Media Boosts Business
Insight by Leah
More and more companies are discovering the value and power of social media, and are increasingly engaging consumers through Facebook and Twitter. This article highlights how Astral Brands, parent company of Pur Minerals and Aloette Cosmetics, invited its network of franchises, consultants and customers to become fans of the brands [...]
Posted in Brands, Campaigns Tagged aloette, astral brands, facebook, pur minerals, social media, twitter Leave a comment
TB-Gate
Total Beauty Media CEO Outlook Caused Uproar in the Blogging Community
Shared by Andrea
In light of potential regulation by the FTC on bloggers, Total Beauty Media CEO Emrah Kovacoglu wrote an article that was distributed on their June newsletter called: “Beauty brands should not be working with bloggers…directly, anyway”. The article created a massive reaction in the [...]
CoverGirl Queen Partners with Essence.com
CoverGirl Queen Partners with Essence.com
Shared by Andrea
Makeover Magic is an example of great intentions to integrate content of a powerful beauty brand with a traditional magazine in the online space. It is a really cool concept that allows users to do some experimenting with hairstyles, fashion and and make up (and shop at the [...]
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Echoes of the Great Depression
Echoes of the Great Depression
Insight by Leah
A recent survey by market-research firm Information Resources Inc. revealed that the recent downturn has profoundly changed how consumers are spending their money – on everything from how often they wash their clothes to how many lipsticks they purchase. This downturn has impacted consumer behavior in a way that [...]
Lowering Prices to boost sales
Lowering Prices to Boost Sales
Insight by Leah
Estee Lauder, P&G and even L’Oreal have all announced intentions to offer consumers lower cost items and smaller sizes of some products in order to drive sales during a down economy. Although the strategy may provide an initial bump up for these companies, it could be a dangerous decision [...]
AskElf.com wins award
E.L.F wins award for innovation
Insight by Andrea
On June 11, AskELF.com, by J.A. Cosmetics (e.l.f. – eyes, lips, face), won the website innovation award fromThe Independent Cosmetic Manufacturers and Distributors Association. This site aggregates E.L.F related videos, articles, conversations, customer service and shopping in one place. AskELF.com is a good example of how the socialweb [...]
P&G Buys Zirh
P&G Buys Zirh
Insight by Leah
Procter & Gamble announced its second recent acquisition of another men’s grooming company, Zirh, a men’s line of skin care and fragrances sold in specialty and department stores throughout the U.S. This additional purchase confirms P&G’s intention to "win with men" and emphasizes its aggressive push towards dominance in this category. [...]
Posted in Brands, Products Tagged acquisitions, Gillette, men, P&G, The Art of Shaving, Zirh Leave a comment
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