Insight by Andrea
Many parties and ad campaigns have been cancelled in Cannes to avoid sending the wrong message during these challenging economic times. However, Dior still opened the Rendez-Vous Beauté DIOR to pamper celebrities during the festival. Given the target audience, this is a good move to stay in touch with core customers and stay top of mind while others are shying away from spending.
Rendez-Vous Beauté DIOR. Photo courtesy of Dior.
The ultra-private suite, given the kicky name Rendez-Vous Beauté DIOR, is where the Dior camp sets up shop to let A-list guests prepare, escape and unwind from the hubbub without being too far away from the action. The Dior Suite is located in the Majestic Hotel, which is the top hotel on the Croisette (where the premieres are held). You can actually hear the fans’ screams from street level.
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Dior Suite in Cannes: Style and Pampering for Celebs despite the Economy
Dior Suite in Cannes: Style and Pampering for Celebs despite the Economy
Rendez-Vous Beauté DIOR. Photo courtesy of Dior.
StyleList Fashion Blog Blog Excerpt:
The ultra-private suite, given the kicky name Rendez-Vous Beauté DIOR, is where the Dior camp sets up shop to let A-list guests prepare, escape and unwind from the hubbub without being too far away from the action. The Dior Suite is located in the Majestic Hotel, which is the top hotel on the Croisette (where the premieres are held). You can actually hear the fans’ screams from street level.