Insight by Leah
New faces of L’Oreal that reinforces the company’s ongoing commitment to reaching across ethnic groups and age groups – all the women mentioned target a younger, hipper audience. It will be interesting to see which products they are each associated with and how the public reacts to these new spokeswomen.
L’Oréal Paris said Tuesday it has signed actresses Freida Pinto, Evangeline Lilly and Elizabeth Banks as spokeswomen. [from wwd.com 5/13/08]
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Freida Pinto [Slumdog Millionaire] Signed to L’Oréal
Freida Pinto [Slumdog Millionaire] Signed to L’Oréal
L’Oréal Paris said Tuesday it has signed actresses Freida Pinto, Evangeline Lilly and Elizabeth Banks as spokeswomen. [from wwd.com 5/13/08]