L’Oreal: Empowering Women with Beyonce
Insight by Andrea
Beautiful ad by L’Oreal Paris to empower women and support the Ovarian Cancer Research Fund. Beyonce looks amazing and quite inspiring. The website is well designed and has solid content on the project and winners. It also keeps momentum by inviting users to nominate others for this year’s award, plus offers way for them to stay involved with the cause. Check out womenofworth.com and the 2008 winners. In difficult economic times, corporate efforts like this can be very effective at differentiating brands by creating strong emotional connections without a sales push.
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